Serving the Underserved
A message from FootPrints Home Care Co-Founder and CFO Brian Fletcher
I used to think leadership was about competence, hard work, and vision. I've since learned that leadership is about humility. Competence, hard work, and vision are important traits, but humility matters most because through it I have learned many lessons about the significance of the work we do. I have learned that I am not the boss, I am the steward. The steward of this business and the jobs it creates, the steward of the community impact we have, and most importantly, the steward of our culture.
In Matthew 13:44-46 of the Bible, there is a parable about a man that finds a buried treasure in a field. He was so excited about this buried treasure that he went and sold everything he owned to buy the field. As leaders, we must continually ask ourselves, "What idea do I want to see fulfilled so much that I would give up all I have to see it come to fruition?"
This leads me to my personal "WHY" for starting this business. For me, it is the idea that this company can change EVERYTHING. It is the idea that FootPrints Home Care can:
- Change the way business is perceived in the community
- Become the STANDARD by which all home care providers are measured
- Become a 100-year company with a multi-generational impact
- Create a best place to work so that those that do the work of home care are appreciated for the noble and dignified work they do
We strive to replace the dysfunctional nature of the healthcare industry with a healthy, thriving environment for those we employ.
We will value the undervalued. We will appreciate the underappreciated. We will serve the underserved.
The noble home care worker, whether a companion, a nurse, or office staff, deserves to work in a best place to work because of the dignified way they serve our clients and the sacrifices made on behalf of those clients. Our commitment to each of our employees is that we will strive to have a top workplace as a tangible appreciation for all they do. We will strive to steadily increase our sustainability so they always have a dependable paycheck and bright future. Working side by side with our employees, we aim to advance our quality initiatives to be recognized as the STANDARD by which all home care providers are measured.
We are one team. We have one goal. We are the company that can change everything. We are FootPrints. We are, simply home care.